Built for humans who ship, not query
We believe database management should be as simple as having a conversation. No SQL degrees required. No midnight debugging sessions. Just you, your data, and plain English.
Our Mission
Make database management accessible to everyone who builds products—developers or not.
Our Vision
A world where asking questions about your data is as natural as talking to a teammate.
Our Values
Speed, safety, and simplicity. Every feature must pass the "midnight test."
Why we built this
We watched thousands of non-technical founders ship entire apps using AI tools like ChatGPT, Cursor, and v0. They went from idea to launch without writing a single SQL query.
But then reality hit. "How many users signed up this week?" "Can I update this customer's plan?" Simple questions that required learning SQL, hiring a developer, or begging their technical co-founder for help.
We thought: if AI can help you build the app, why can't it help you manage the data?
So we built Loopl. A database interface that speaks your language, not SQL. Because the same founders who shipped without code should be able to manage their data the same way.
Built for real people solving real problems
Non-Technical Founders
You shipped with Cursor, v0, or Bolt. You understand your business, but SQL isn't your language.
"How many premium users do I have?" should take 5 seconds, not a developer ticket.
Solo Developers
You can code, but SQL slows you down. Why write queries when you could just ask?
"Give me users who haven't logged in for 30 days" beats writing a WHERE clause.
Operations Teams
Support, success, and ops folks who need database access without engineering gatekeepers.
Stop slacking engineers at 2 PM for data they could get themselves.
Agency Owners
Manage multiple client databases without the security nightmare or context switching.
One login, all clients. No more juggling database GUIs.
What makes us different
Natural Language First
Stop learning SQL syntax. Just ask what you want to know. "Show me churned users this quarter" beats SELECT * FROM users WHERE... every time.
Built for Visual Thinkers
Automatic charts, relationship maps, and dashboards. See patterns without parsing raw tables. Your data, visualized the way your brain actually works.
Production-Safe by Default
Every change gets previewed. Dangerous operations require confirmation. We block queries that could break things. It's hard to accidentally nuke your database here.
Your Data Stays Yours
We never store your data. Only encrypted connection details and the SQL queries we generate. When you delete your account, everything goes. Zero retention, period.
Our core principles
The Midnight Test
If you can't use it safely at midnight without your developer, we haven't built it right.
Questions Over Queries
You think in questions, not SQL. Every feature must speak your language, not database language.
Safety First, Always
Making changes should feel as safe as browsing. Preview, confirm, and undo should be everywhere.
Transparency > Magic
AI should feel helpful, not mysterious. Show the SQL we generate. Explain what's happening. No black boxes.
Ready to talk to your database?
Join thousands of builders who have stopped writing SQL and started shipping faster.
No credit card required • 1,000 free queries/month